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“What are you wearing?“ “Really?” “That?” “Uh-huh.” “What else?” “Ohhhhhh. I see.” “How is it tied?” “OK…” “Just one more question…” “How in the hell do you think you’ll do on that job interview looking like that?” Important People Who Make Their Livings Judging You                …Want to Meet

The Science of Sales: Quick, what is the first word you think of when you see this one. If the word you thought of wasn’t persuasion, keep reading. The Science of Sales Virtually every business requires that some sort of goods or services are exchanged for some sort of payment. Clear enough. The critical and

This is How. There is something about industry conferences and trade shows that seems to distract, if not destabilize, many people. Perhaps it’s the communal vortex of like-purpose that overwhelms the system. After all, most of us are out presenting, pitching, selling, and talking about what it is we do to people who don’t. At